At first, the candidates had difficulties — there were not enough instructions on the new system for Skyeng
itself. For example, not everyone knew how to give the application access to the camera, or it turned out that not from all browsers you have access to the system. Thanks to the candidate's feedback, the company studied all the difficulties and issued detailed video instructions for candidates. For complex cases, there is a chat on the landing page for candidates, where you can ask all the questions. And if a person is categorically not ready to record a video interview, they can be assigned a personal interview with a methodologist, although there were few such cases.
It also turned out that not everyone is ready to record a video interview immediately after registration. In the beginning, the conversion rate for switching to video interviews was 3 times less
than for participating in a group interview. The fact was that Skyeng
gave a link to record a video interview directly on the landing page. Many candidates left immediately after switching to recording. Now the candidate receives a letter where there is a button for recording a video interview. So now they have time to prepare and the conversion rate was restored.