To do this, just read the instructions for running advertising in social networks: LinkedIn and Facebook.
After the launch of the advertising company remains to monitor the results. In addition to the number of received responses to the vacancy, we estimate the following parameters:
- CTR - the number of clicks per 1000 ad impressions
- eCPC - cost per click
- Transitions - the number of transitions from the link to the landing page (hereinafter you can compare with the number of responses on the page)
- Spent - total budget advertising company